About us

More than 40 years ago, John and Gerry Generazio started their insurance agency from the front porch of their Northern New Jersey home.

Working with one desk, a chair and the Yellow Pages, they began a business that has grown significantly since its start in 1971.

Today, Generazio Associates is licensed to operate in New Jersey, California, New York, Connecticut, Pennsylvania and a dozen other states throughout the East Coast.

Partnering with the most recognized insurance carriers, the firm does not restrict itself to a one-size-fits-all approach. Expert staff members review every situation to identify all exposures and risks. Then, they tailor solutions to fit each client’s needs, including recommendations for the most competitive policy options to minimize risk while maintaining comprehensive protection.

Today, Generazio Associates is led by John and Gerry’s daughter, Michele Chierico, who serves as president, and her husband, Phil Chierico, in the role of senior vice president.

Michele, Phil and their staff welcome the opportunity to provide you with quality service and superior protection. Call 973-429-8100 for an appointment to discuss your insurance.